Search engine optimization is one of the best ways to get visitors to your website. It can even help you to make more money. But, the only way that search engine optimization will be helpful to you is if you know how to use it properly. Which is exactly what the following article is going to teach you how to do.
In order to maximize your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases Local business tips for google ranking the chances of people linking back to you.
Giving away free things can help with search engine optimization. The more content that is free, the better chances you have of people linking to your website so they can share the information. Free things are always attractive to people. You can include free tips, software, samples, tutorials, e-books, coupons or even have a contest with prizes.
Search engines crawl your entire site by default so you should include a robots.txt file to exclude pages that are not relevant to your site topic. Write the file and upload it to the root directory of the site. This will tell the search engine what to ignore right away so it doesn’t waste time going through info that is not important.
Optimize your product pages for search engines by including more than just a picture and a price for each item. Search engine spiders can’t read pictures. If you include a title and a small, unique description of each item you sell, it will boost your search engine ranking and relevancy.
Avoid flash as much as possible if you want to enhance your search engine optimization. Flash is not accessible to the algorithms search engines employ, rendering the content you create almost useless from a search engine optimization standpoint. Instead, use images and text menus as these are easily detected and factored into your ranking on search results pages.
Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says “Click me.” They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!
Focus one one keyword per article. Many writers try to overdo it, and include several different keywords throughout their articles. This turns readers off to your work, as it becomes obvious that you are writing for the attention of a search engine or database. Using only one keyword is less noticeable, giving your readers the chance to focus on your article instead of the keywords.
To improve search engine optimization, consider repeating the primary keyword or keywords for your web page, in all of the page titles. For example, if you are a running coach, you may want to title your pages “Running Form,” “Running Therapy,” “Running Tips,” “Running Groups” or something similar. Repeating your primary keyword, indicates to search engines that this keyword is very important.
Make sure your keyword density isn’t too high or too low. A lot of people make the mistake of thinking that the more times their keyword is mentioned, the higher in the rankings they will go. Doing this actually causes the engines to tag your site as spam and keep it low. Try to aim for using your keyword in no more than 7% of the content on your page.
As was stated in the beginning of the article, search engine optimization can be the best way to get traffic on your website. If you use the advice that this article has provided to you, you will be able to see just how helpful search engine optimization can be.